Since 2016 we have segmented our brands by market category, one at prepacked foods and the other at the deli counter
Today, our two clearly identified brands (MAURER & TEMPÉ) are designed to co-exist in supermarkets – addressing complementary consumer targets.
TEMPÉ having a strong reputation in the prepacked foods section, all lines for this category will be branded TEMPÉ. The brand has benefitted from a complete packaging makeover.
The MAURER brand, highly well known in the food service and wholesale distribution channels, has been chosen for the marketing of products within deli counter & fresh food sections.
TEMPÉ : The iconic grocery brand since 1910
A young and offbeat communication, supported by social networks. Tempé is a unifying, intergenerational and resolutely modern brand.
With the benefit of an expertise unaltered for more than a century – respectful of Alsatian culinary traditions, the brand relies on qualitative, generous and uncompromisingly organoleptic products, thus marrying authenticity of the Alsatian terroir and modernity of Consumption.
MAURER : The passion brand of the deli counter since 1921
Withexceptional products and a respectful know-how of rigorously selected raw materials, the brand is intended for all epicureans who are Alsatian and French gastronomy-lovers.